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Founded in 2017 by alumni of IIM Ahmedabad and the London School of Economics,
Greenday Kisan Ki Dukan is a technology-enabled platform that solves multiple needs of farmers and instantly boosts their income.

GREENDAY'S EXPANSION PLANS

Currently operating at 25 stores in central Uttar Pradesh, Greenday plans to scale to 200 stores over the next 48 months covering eastern UP

Infrastructure

180 outlets with adequate warehousing capacity at tehsil level

Greenday head office space, central warehouse, and space to set up a call center

IT Support – Laptops, Software, Mobile Phones, Internet Connection

Transport vehicles that will help us in delivery of goods between our warehouses and last-mile distribution of products to the farmers

Knowledge

Research on new varieties of crops, research on modern methods of sustainable organic farming, modern methods of irrigation from across the globe, and application of that knowledge to products and advisory through our platform.
Connections with Agri output procurement agencies, exporters, and corporates that would be interested in buying certified organic produce through our farmers

Regulatory resources

Licenses for the retail of seeds, pesticides, fertilizers for all our stores focus on expanding the business across the state of UP till the growth of close to 300 franchises. This will allow us to create a strong foothold before proceeding to new states including Bihar, Uttarakhand, Jharkhand.

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