At Greenday, we have committed ourselves to address this ‘hidden hunger’ and ensuring that every meal plate in India is filled with nutrient-rich food and we will progress towards this goal with the help of our farmer community and franchisee partners who are aligned with this vision. We provide farmers with a biofortified variety of seeds as farm inputs, microbes-rich and chemical-free pesticides and fertilizers, and accurate guidance to grow food that strengthens India from within.

Biofortification increases the nutritional quality of the crops. This can be achieved through agronomic practices, conventional breeding, or different biotechnology-based approaches.

Biofortification differs from ordinary fortification because it focuses on making plant foods more nutritious as the plants are in the growth stage, rather than having nutrients added to the foods when they are being processed.